Before the rise of AI in design, creating a brand identity in Saudi Arabia relied heavily on the designer’s experience and personal intuition.
While expertise was crucial, the process often:
- Took a long time for research and experimentation
- Depended on lengthy meetings and traditional surveys
- Carried a risk in predicting audience preferences
In the coffee shop story, Ahmed reviewed multiple design proposals, switching between different logos and color palettes over weeks.
Sometimes options looked visually appealing but didn’t truly reflect the audience or location, leading to costly post-launch adjustments.
Even the best brand identity design companies in Saudi Arabia at the time relied heavily on trial and error to reach the final result.
After AI: Data-Driven and Customer-Focused Design
With the development of AI tools, the approach to designing a brand identity for a coffee shop in Saudi Arabia changed dramatically.
Decisions were no longer just about personal taste—they were supported by real data on:
- Target audience behavior
- Colors that drive engagement in the Saudi market
- Successful design trends on social media
- Content types that generate higher interaction
In Ahmed’s case, he collaborated with Hewyat in Saudi Arabia, combining human creativity with AI-powered insights.
Multiple versions of logos and color palettes were digitally tested before final approval to see which performed best with the target audience.
How Did the Coffee Shop Benefit from This Transformation?
This modern approach to brand identity design in Saudi Arabia delivered clear results:
- Significantly reduced execution time
- Lowered risk in choosing the identity
- Launched a brand identity aligned with customer tastes from day one
- Built a professional image that boosted trust and loyalty
This highlights the real difference when working with a brand identity design company in Saudi Arabia that leverages technology without losing the human touch and creativity.