How Hewyat in Saudi Arabia Strengthened Digital Identity and Marketing for a Breakfast Restaurant

Designing a brand identity and logo for breakfast restaurants is no longer limited to signs, bags, or staff uniforms. The digital and marketing aspect has become a core part of a brand’s success.

1. Digital Content Design
Hewyat in Saudi Arabia focused on creating a comprehensive digital identity tailored for social media platforms, especially:

• Instagram


• Snapchat

The digital identity design included:

• Story templates reflecting the brand colors and the restaurant’s morning vibe.


• Editable post templates for images and videos, with custom icons for breakfast dishes and decorative patterns inspired by Saudi heritage.

2. Launch Campaign for “Fajr Latheeth”
Hewyat in Saudi Arabia launched a full digital marketing campaign to support the opening of the Fajr Latheeth restaurant, which included:

• Visually appealing content on Instagram and Snapchat


• Interactive stories introducing customers to the menu and signature dishes


• Short videos showcasing the breakfast experience and ambiance

Results of this campaign:

• 50% increase in followers during the first month of launch


• Higher engagement on posts and comments, boosting customer loyalty and creating an active fan base

3. Integrating Digital Identity with Physical Identity
The company ensured that the digital identity was a seamless extension of the physical identity applied to the restaurant, including signage, menus, and packaging. This consistency helped to:

• Quickly strengthen brand recognition


• Create a cohesive, immersive experience combining both physical and digital presence


• Support future marketing campaigns with flexible and easily editable digital templates